Q: I'm an old-school phone guy / gal, and I don't see any value in email or LinkedIn messaging. Just get on the phone is what I say...damn Millennial snowflakes!!!
Ok, that sounds more like a rant than a question! But let me address this...
Ever heard the saying, "If all you have is a hammer, everything starts looking like a nail?"
Here's the thing, people look at cold-calling like an either-or situation, and its not.
Its driven by two conflicting factions in the recruiting space.
On one hand you have recruiters (many of whom suck at cold-calling...lets be real), who are sick of feeling like nothing more than a glorified telemarketer
...and because they don't do enough of what they suck at, their desk is always in a state of precarious balance between feast or famine, and they're looking for an easy way out.
That's why the headline "Never cold-call again!" is so effective at getting those sweet, sweet clicks.
On the other side of the battlefield, you have the old dawgs (and some new) that are resistant to change, who (through luck and / or innate ability) have developed skill to connect with people over the phone.
Because it's been the source of their success, and because many have that stiff-middle finger mentality that pushes against what they see as trendy bullsh*t, they say that unless you're cold-calling you're wasting your time.
They're both wrong, but not for the reasons you think.
I don't want to over-generalize, and of course there are exceptions, but I will say this:
Oftentimes, people who don't want to cold-call are seeking an easy solution...a quick fix (and they often think that cold-calling is beneath them).
Conversely, people who think cold-calling is the only game in town have found a successful streak, but oftentimes they don't want to add to their game (or think its beneath them to do anything but).
...and there's 100% a pride component there, on both sides.
But there's a lot of common-ground if people take a step back and think strategically (and are willing to step out of their comfort zones).
Cold calling in and of itself isn't optimal, but neither is living in email, and neither is pushing out copious amounts of content expecting prospects to call you out of the blue.
It's one tool in a system, but unfortunately its been made such a boogey-man by some, and a rallying cry by others, that people don't see the forest for the trees.
So long story short, we you need a full tool-box, not just a hammer. In our Bootcamp, we will be focusing on direct sales, but in our other programs we teach everything (and boy do I mean EVERYTHING!)