DSP'S BLACK FRIDAY SPECIAL! - 50% OFF
BONUS #1: The First 50 To Order Will Get A Copy Of My Accelerator-Only Training The Way Of The Spear
There are only 11 left as of right now
BONUS #2: The First 50 To Order Will Get 1 Hour Of DirectOne-On-One Help From Me In A Personal Video Sales Consult
- Advanced Sales Training
- Status Delta vs Rapport
- Sales + Marketing Inter-Dependence
- The Blanket + Spear Method
WARNING: This Business Development Techniques Taught In The Above Training Is Intense And Aggressive, But VERY EFFECTIVE
3-DAY ONLINE
RECRUITMENT SALES BOOTCAMP
IMMEDIATE ACCESS!!!
If you're a HEADHUNTER or a RECRUITER who has to sell to survive...
(In the biggest economic shutdown in history)
Over 3 days I showed a select group of recruiters a silver-bullet sales system that is be the key to recessionPROOFING your recruitment career. Because remember, it's those who can ACTUALLY LAND clients that will be left standing when the dust clears...
The Bootcamp Has Already Been Filmed And Is Accessible Immediately
THIS IS A LIMITED-TIME BLACK FRIDAY OFFER. AS SOON AS THIS TIMER RUNS DOWN, I'M SETTING THE PRICE FOR THIS PROGRAM BACK AT $497, AND IT WILL BE SET AT $997 JANUARY 1, 2021
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Our economy isn't going to just 'bounce back'
in a few months
Which is why I created this intensive 3-day program
with you in mind
consider a headhunter's 'stock-in-trade'
A Headhunter's 'stock-in-trade'...
But the problem is, Most recruiters
stink at selling search
When they're already being BOMBARDED with calls from your competitors
THEN YOU'RE DEAD IN THE WATER
Because you won't even have the opportunity to do all those those things you're so good at doing (see above).
SO WHAT IS THis bootcamp all about?
That's a good question
Over 3-days in a pre-recorded event (this was orginally live), I take you by the hand and show you how to MASSIVELY grow your pipeline of clients, with the same prospecting system I teach my private clients in the Accelerator.
We're not going to be teaching how to close candidates. We're not going to be teaching interview prep techniques. We won't even be teaching recruiting techniques (although you can apply these same principles to your recruiting campaigns).
We're going to teach you how to get clients.
PERIOD.
HERE'S WHAT YOU'LL LEARN IN OUR BOOTCAMP
DAY 1: THE FOUNDATION
On Day 1, we had 3 LIVE workshops:
- Mindset (Overcoming Fear) Workshop - Extensive mindset training, designed to kill the IMPOSTOR inside of you, and release the REAL you. This is where you get your head back in the game and UNLOCK your mental hardwiring to produce motivation at will. This is where the REINVENTION process begins...
- The Buyer's Journey: The Foundation Of Your Messaging - Let's face it, most recruiters' sales pitches STINK, and they're constantly on the search for the 'new HAWT script' that will take their sales game to another level. Forget about that, because it's not the script, it's the underlying messaging, and here we fix that. In this lesson, we DIVE DEEP into the psychological journey that a customer has to go through to go from Hiring Manager that couldn't care less about you, to RAVING FAN. Once you learn this secret formula that the most successful advertising juggernauts through-out history have known, you'll see it everywhere. You just know what to look for. I have NEVER shared this publically before, only to a few select few clients and they said they felt that it was more valuable than anything they’ve ever seen. Ever.
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The AVATAR Workshop: Understanding the AVATAR of your perfect client will MAKE or BREAK your entire marketing campaign. No matter how nice your website may be, how slick the graphics are, how much you've agonized over every word of your messaging sequence, and no matter how bad*ss your script sounds, unless you're speaking to your prospects' nightmare scenario in THEIR OWN LANGUAGE, your campaign's going to fall flat every single time. This workshop reveals exactly how we crawl right inside our clients' heads and get down to the root of why they buy.
DAY 2: THE LAUNCH
On Day 2 we had 3 LIVE workshops, plus a DOJO session
- Setting Up Your Tools Workshop: (sales sequencing tools, videos, emailers, dialers, voicemail drops): This is the WAR MACHINE; the vehicle you will be using to take your message out to market and in front the clients you want to work with. For all you tech-heads, this workshop was for you!
- Crafting Your Pitch Workshop - Here we help you craft a pitch designed to hook your prospects immediately, so they want to have a conversation with you about their needs. We build our entire messaging sequences, from emails, to LinkedIn messaging, to cold-calls and everything in between. We also show you how to string them all together to make your prospecting machine so smooth, your prospects will be moving from connection request all the way through to a Discovery Call with you like they just slid down a greased slide. Yeah...we even have templates covering MPC (Most Placeable Candidate) sequences, job lead sequences, and consultative selling sequences...all just plug n' play from the AVATAR workshop.
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The Cold Call Workshop - This is where the rubber meets the road people. While the headline "Never cold-call again!" is effective at getting those digital marketers the sweet, sweet clicks, they so desperately crave, it's simply not realistic. I'm going to teach you my deadly effective, yet simple cold-calling technique that is fun, engaging, and will NOT make you sound like a salesperson. You won't be introducing yourself. You won't be leading with your "Unique Selling Proposition." None of that. In fact, you'll be so upfront and honest with your intent to sell to them that your prospect will happily agree to hear what you have to say! (Sound unrealistic? Attend and you'll see exactly what I'm talking about)
Day 3: CLOSING THE SALE
On Day 3 we had 3 workshops, and a DOJO session:
- Sales Meeting Strategy: Part 1 - How do we get our prospects into a real-deal sales meeting? This is one of the biggest areas recruiters need help with, so we smash the old way of doing things, and show you how to book meetings with hiring managers who actually want to talk to you, using the 3 types of sales meetings we teach in the Accelerator. Not only that, BUT for the first time ever outside my high-end programs, I reveal my legendary "Million-Dollar Questions" technique of starting my Discovery Calls that radically crystallizes your prospects business problems all down into the ONE QUESTION that really matters. Confused? Yeah, it'll make sense here, and it is one of my most powerful techniques ever.
- Sales Meeting Strategy: Part 2 - One you masterfully open the call, how do you close consistently on higher-level search? This is what we cover in this workshop, and I'll be showing you exactly how you take the trusted Alpha position in your calls (not the Doctor frame every trainer tells you to take) and my 4-Gate Client Conversion Script. This script is deceptively simple, yet highly nuanced, and deadly effective. It takes a lifetime of mastery, but once learned you can start applying it to not only your client calls, but candidate calls as well, and any other situation where you need to take a strong lead to guide your prospect to a powerful decision...to use you! We show you how there's only a couple of ways to properly handle objections, not the snazzy little one-liner you heard from a sales trainer. We will equip you to handle common prospect objections with ease and grace, always moving things forward to the close
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Recession-PROOFING your recruitment practice, and creating demand for yourself, your brand, and your higher-level offer using The Lighthouse Method™. This is a 'where you go from here' training, and we'll be covering exactly how you need to PIVOT your practice so you remain relevant to your audience, how to come up with additional income streams so you can escape the 'feast-or-famine' roller coaster, and what 'wrong-things' you're focusing on that are holding you back from MASSIVE SUCCESS.
THE DOJO SESSIONS
During the Bootcamp, we added 3 bonus DOJO sessions
The Digital Headhunter DOJO is where we get down and dirty. Just like in martial-arts, you don't get proficient by just practicing your moves in front of the mirror. You need to spar live with a partner, and we provide the platform for that.
No one does this, but it is ABSOLUTELY NECESSARY to attain phone mastery without spending years banging your head against the wall making ineffective calls. It’s also the ultimate place to hone your script to razor’s edge before you take it out to market.
In The Digital Headhunter, the DOJO is open to all (current) paid members of our higher-level programs: Accelerator, Tactical, or the Mentorship program. They are live Zoom calls where members role-playing and practice their skills with others in real time, as well as live script tear downs by David Stephen Patterson or one of our Sales Coaches.
W e held 3 bonus DOJO sessions, and all 3 were live script breakdowns with actual Bootcamp students. All 3 were recorded and are available immediately on the membership platforf.
BONUS TRAINING
During the Bootcamp, I added in several bonus trainings just for fun
- Dialing In Your LinkedIn Profile: The last piece of the puzzle that you need to put together before you go to market is your LinkedIn profile. Even more so than your website, your LinkedIn profile is the very first online impression a potential client or candidate will have of you. Having a 'dialed-in' LinkedIn profile will allow you to attract leads organically, enhance your professional reputation, and build your credibility, authority, and trust with your ideal clients and candidates.
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Marketing Candidates The DSP Way: You can go throw out your old method of pitching candidates (the ol' MPC marketing tactic). I'm going to open your eyes to an entirely new way of marketing your leadership candidates, with new tools such as video, landing pages, chatbots, and a full break-down of my best MPC messaging sequence AND cold-call script.
- Leadership Calls, How To Book Them And Run Them: Leadership calls are one of my secret weapons, and they are without a doubt, one most powerful calls you can make in the our busines. I've never seen a better time to talk to high-level decision-makers, many of whom would never have given you the time of day before, but the way these calls have been taught is so damn CLUNKY and CRINGY, they've given these calls a bad name (back when they were called Flip Calls). Today is the renaissance of these calls, and I show you one of the most powerful ways of connecting with high-level excecutives you will ever see. I even reveal my world famous Inception Script.
THIS IS THE MOST VALUABLE TRAINING
I'VE EVER GIVEN FOR UNDER $5,000
This is huge, and this program (as a stand-alone course) could easily be sold for 10-20X's what I'm charging here.
But if I'm to be honest, I want to work with many of you at a higher-level. Which is why the value we are providing here is WAY MORE than the measley investment you'll be making in your career. But our goal is to provide so much VALUE here, why wouldn't you want to invest in more training from us?
But even if you don't, that's ok too. This will still be one of the most valuable trainings you will ever participate in.
...and to support you even further
Bonus 1: THE FACEBOOK GROUP
This is the BEST part of the entire bootcamp, bar-none. Here you can interact with other recruiters on the journey just like you, and in the group, you’ll be networking, sharing your wins, getting inspired, and making brand new friends!
Bonus 2: THE GROWTH ASSESSMENT
We will give you access to our Growth Assessment, with a custom business evaluation, blueprint, roadmap, and implementation plan custom-designed for you after your program is complete.
Bonus 3: TEMPLATES AND SCRIPTS
Templates, Templates, TEMPLATES!!! Yes, I've also included a 71-page guide chock-full of messaging sequences, scripts, and everything else you need to succeed. I leave nothing out in this guide, and as a stand-alone is worth much more than the investment you'll make in this program.
Bonus 4: AFFILIATE PROGRAM
Many of you may already be aware of this, but (along with a partner), I have just launched The Career Hunters, a higher-level coaching program designed for Executives who want to take their career into their own hands, by teaching them the skills necessary to identify, engage with, and close Decision-Makers in their niche.
...or in other words, how to be their own Headhunters.
If you've wanted to put together a Career Coaching service as a way to supplement your income, but don't know where to start, or have no time to do so, this is your answer. All of my clients will have access to our new Affiliate program opening up now, where you can earn up to $500-$1,000 for each Executive you refer to us that takes us up on our program.
I know you probably have some questions...
Q: How do I get access to the Bootcamp?
When you complete your purchase, you’ll immediately be re-directed to a page that will give you the instructions on how to get your join our exclusive Bootcamp Facebook Group, as well as how to access the rest of the program. ...and even though the recording were done live, they are all complete and you get access immediately!
**IMPORTANT NOTE** PLEASE check your email (and spam folder) for an email from us immediately after you sign up. Then whitelist our e-mail address. If you’ve got Gmail, move the message from your Promotions folder into your Primary Inbox.
Why?
I’ll be communicating with you via e-mail as well, and I don’t want you to miss a single message.
Q: When does the Recruitment Sales Bootcamp start?
It's done! The Bootcamp is recorded and waiting for you.
Q: Can this work for me?
We have this down to a science. We teach so much more in our higher-level programs, but here we are focusing SOLELY on prospecting, and getting you in front of more prospects and closing them. It doesn't matter how good of a recruiter you are, if you can't get clients you're dead in the water, especially in today's economy.
Follow what we teach. It's applicable,
strategic, measurable, and most importantly, repeatable. If you are a skilled Executive Recruiter,
we can take your game to a level you never knew existed.
Most importantly, I've been in the game for 20-years myself, and I'm one of the few trainers out there who runs an active practice, right now.
Everything we teach has been battle-tested in the field, both within my own firm, and in hundreds of my clients. This stuff works, plain and simple.
You still have to do the work though.
Q: What results can you guarantee?
We understand this question comes from a need for certainty. However, we ultimately recognize that all
business has inherent risk, and our job as entrepreneurs is to mitigate and minimize that risk.
That's why we do not guarantee any results. In business, as in life, we ultimately cannot predict the future and we
do not align with anyone in this space who claim to guarantee results.
Be wary of those that do!
With that said, our personal goal is to give you the tools and training (the foundation) to skyrocket your recruiting practice.
Q: I don't know if this will work in my market / my niche / my country?
Well, I'll make keep this answer short and sweet. If your prospects are human, then yes this works beautifully.
In our higher-level program (The Accelerator), we have worked with clients in just about any niche you can imagine, in markets as diverse as the US, Canada, France, UK, South Africa, Singapore, and Australia, and in our home study courses: Mexico, Brazil, Germany, Denmark, New Zealand, India....the list goes on.
Yeah, it works.
Q: I'm making money now, so how can this help me?
Look, we all know what happens when you take your eye off the ball when it comes to your prospecting. Legacy clients dry up, hiring managers you've built relationships with retire, jobs you would normally work get taken over by internal recruitment teams.....you know the drill. Things change, especially in an economy that's shifting so dramatically week after week!
The heart of this program is that we want to help ensure you can secure a long-term ROI on your efforts, and
if you’re banging your head against the wall making cold-calls with no fore-thought like every other recruiter, yes you’ll make
money, but you’ll burn out, AND there will be an upper limit to your success.
Bottom-line, if you think you
can do more, then you're probably right.
Q: Wait, I thought cold-calls are dead?
Most recruiters' cold-calls are horrid and just hard to listen to. Sorry, but that's just the reality. There's also a lot of bad advice I've seen floating around. There's a right way to do it, and a wrong (or ineffective) way to do it. There's also a host of other tools that make your calls much more effective, which we'll be covering in the bootcamp.
That said though, the calls you will be making will not be purely cold-calls, as our goal is to warm up your prospects with messaging BEFORE you call. BUT, you we will also show you how to make purely cold-calls as well, of need be.
Bottom-line, if someone is selling you on getting a flood of inbound leads after throwing up a funnel, sorry...that doesn't exist, no matter how many times you hear the claim "Cold-calls are dead!"
To say cold-calls are dead is to fundamentally misunderstand the role of the phone in our business.
Q: I need candidates, not clients. Does this work with candidates too?
This is a super common question that we get all the time. The answer is yes. The systems and tools we teach in the Bootcamp can be applied to your recruiting as well, with great results.
However, I've always maintained that in most cases, candidate problems are usually client problems in disguise, so if you have trouble attracting candidates, you might want to start looking at the quality of your job orders.
Just sayin'.... 😎
Q: I don't like to sell. In fact I hear that you shouldn't have to sell at all in today's digital world. Is that true?
The art of selling has become a bit of a red-headed stepchild as of late. But saying you don't have to sell is akin to saying if you write content inbound leads will just start pouring in. It can happen, but it take a while to build up to that.
...and until then, yes you still have to prospect and sell.
If you are trying to influence, you are selling. If you are trying to get people to get out of their own way, you are selling. If you are uncovering someone's pain to see if it’s something you can solve, you are selling.
I'm a huge proponent of marketing, as effective marketing makes your sales efforts SO MUCH MORE EFFECTIVE. Think of it like dating as a young man. Yes, being in shape, dressing well, and overall working on yourself is a great way for one to become more attractive to the opposite sex (or whomever you're trying to attract). That's basically your marketing.
BUT YOU STILL HAVE TO GO OUT THERE AND MEET PEOPLE.
Those who say you don't have to sell are usually those who have spent years selling and marketing so much, that they reach a point where they don't need to anymore, and they have an audience hungry to hear that they don't need to either (even if they haven't done the groundwork necessary for them to not have to sell anymore).
But for those of you who are trying to build DESPITE the global economic lockdown (98% of you), you need to get in the mix and learn to sell. Otherwise, it's the equivalent of George Clooney or Brad Pitt telling you that you should just let people approach you. It's not realistic.
So yes, we teach you how to prospect and sell. The marketing stuff we do later.
Q: I'm an old-school phone guy / gal, and I don't see any value in email or LinkedIn messaging. Just get on the phone is what I say...damn Millennial snowflakes!!!
Ok, that sounds more like a rant than a question! But let me address this...
Ever heard the saying, "If all you have is a hammer, everything starts looking like a nail?"
Here's the thing, people look at cold-calling like an either-or situation, and its not.
Its driven by two conflicting factions in the recruiting space.
On one hand you have recruiters (many of whom suck at cold-calling...lets be real), who are sick of feeling like nothing more than a glorified telemarketer
...and because they don't do enough of what they suck at, their desk is always in a state of precarious balance between feast or famine, and they're looking for an easy way out.
That's why the headline "Never cold-call again!" is so effective at getting those sweet, sweet clicks.
On the other side of the battlefield, you have the old dawgs (and some new) that are resistant to change, who (through luck and / or innate ability) have developed skill to connect with people over the phone.
Because it's been the source of their success, and because many have that stiff-middle finger mentality that pushes against what they see as trendy bullsh*t, they say that unless you're cold-calling you're wasting your time.
They're both wrong, but not for the reasons you think.
I don't want to over-generalize, and of course there are exceptions, but I will say this:
Oftentimes, people who don't want to cold-call are seeking an easy solution...a quick fix (and they often think that cold-calling is beneath them).
Conversely, people who think cold-calling is the only game in town have found a successful streak, but oftentimes they don't want to add to their game (or think its beneath them to do anything but).
...and there's 100% a pride component there, on both sides.
But there's a lot of common-ground if people take a step back and think strategically (and are willing to step out of their comfort zones).
Cold calling in and of itself isn't optimal, but neither is living in email, and neither is pushing out copious amounts of content expecting prospects to call you out of the blue.
It's one tool in a system, but unfortunately its been made such a boogey-man by some, and a rallying cry by others, that people don't see the forest for the trees.
So long story short, we you need a full tool-box, not just a hammer. In our Bootcamp, we will be focusing on direct sales, but in our other programs we teach everything (and boy do I mean EVERYTHING!)
Q: Wait, isn't this Bootcamp just a way to sell me more stuff?
Yes, of course.
The value we provide here is WAY MORE than the measley investment you'll be making in your career, but of course if you find value in what we do (and you will), why wouldn't you want to invest in more training from us?
You provide value to your niche to earn their business, and we do the same here. We're proud of that fact, and make no bones about it.
Q: Do you offer a money-back guarantee?
If you take the Bootcamp, do the work, and follow our teachings . . . it will work.
But we put a lot of work into this, and just as I don't offer refund guarantees in my recruiting practice, I don't offer that here either. Our process works, plain and simple, and for the measly investment of a few dollars, you will get 10-100X's back in pure value.
We are being honest and upfront. Please don't join the Bootcamp if you aren't serious or "just want to check it out". Join only if you are ready to take massive action and change your life!
...and if you are still skeptical, take a look at some of our testimonials below 👇
MEET YOUR COACH
But first, what is The Digital Headhunter?
When we first released The Lighthouse Method™ in 2018, no one was talking Relevancy and Omnipresence, the core pillars of our proprietary recruitment marketing system. But while success breeds success, it also breeds imitators, you don’t have to go far to find an agency that will claim to be able to build you an Omnipresence campaign.
What most don’t realize however, is that achieving Omnipresence without a Relevant message or a Relevant offer is the quickest way to annoy your prospects.
It’s almost as bad as having a Relevant message and offer, but with no Omnipresence you become your industry’s best kept secret (and being your industry’s best kept secret won’t pay the bills).
We, the Digital Headhunter team, are the creators of The Lighthouse Method™, having successfully implemented its core pillars of Relevancy and Omnipresence in scores of search firms, including in The Kineta Group (our founder’s own search firm).
In short, we practice what we preach, and we consistently lead the charge in the recruitment marketing industry in terms of innovation and bottom-line results.
David Stephen Patterson
CEO, Founder, Head Coach
we love hearing awesome client feedback...
Hear from our original Bootcamp members
AND HERE'S SOME MORE (FROM OUR PRIOR PROGRAMS)
We had so many more, but quite frankly we just got tired of adding more
